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TipsNovember 9, 2015·1 min read

When Should You Distribute Your Press Release on Yahoo Finance?

Yahoo Finance can add instant credibility to your business — but it costs more than a standard release. Here's when it's worth paying up, and how to get the most out of the placement.

PRUnderground.com can now publish your press release to Yahoo Finance through our US National Plan. It costs more than a standard release, so it's worth breaking down when you might consider paying up for inclusion on Yahoo Finance.

Yahoo Finance is one of the top business news websites in the world, with what is reported to be the most unique visitors of any business site. The widely read site can add instant credibility to your business, and is one of the gems of the Yahoo network of properties. So when you publish your release on Yahoo Finance, be ready to grab the link and send it around to partners, investors, employees, customers, and potential customers.

Here are some good topics to announce in a press release distributed to Yahoo Finance to build immediate credibility:

  • Company launch
  • New product or service launch
  • New key executive hires
  • Receiving an award
  • New company or product partnerships
  • New venture capital announcement
  • Hitting financial or company milestones
  • Research or analytics reports
  • Event announcements
  • Business expansion

Once you send the release, remember to share a link to the Yahoo Finance version with 10–100 people (potential customers, investors, partners, clients, sponsors), or put a link to the announcement in your email signature and on your website for at least a month — or until your next big piece of news. The value of being on Yahoo Finance is much greater when you re-purpose the link across different communications to help build credibility.

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